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A camera coach for filmmakers

Stop guessing.Start shooting.

FrameCoach reads your scene and tells you which settings to dial in — before you hit record.

iOS 16.0+ · Works with Sony, Canon & iPhone

Made by aBFIalumnus with experience at

  • National Geographic
  • Netflix
  • Sky
  • Working Title
  • SomeSuch
  • Asian Television Awards

Works with

Sony logo
Canon logo
iPhone logo
Sony logo
Canon logo
iPhone logo
Sony logo
Canon logo
iPhone logo
Blackmagic — soonNikon — soonPanasonic — soonRED — soonARRI — soon
01How it works

From vision
to footage.

Five steps. No complicated menus, no guesswork — connect, describe, and start shooting.

  1. Step 1: Connect your camera

    Link your camera’s live feed over Wi-Fi so FrameCoach sees exactly what you see. No cables, no capture cards — just connect and shoot.

    100
    ISO
    1/50
    Shutter
    f/5.6
    Aperture
    5600K
    WB
    Live view from the camera, as it’s set right now
  2. Step 2: Describe your vision

    Tell FrameCoach the look you’re going for. “Painterly and slow” or “crisp, sun-washed, editorial” — speak the way directors do.

    Shot briefVoice
    “Single warm flame, deep velvet shadows, painterly and slow”

    Read as

    Intimate
    Mood
    Painterly
    Style
    Warm
    Colour
    The brief, in your own words
  3. Step 3: Analyse your scene

    FrameCoach analyses your scene in real time. Lighting conditions, dynamic range, potential hazards — nothing slips past.

    100
    ISO
    1/50
    Shutter
    f/5.6
    Aperture
    5600K
    WB
    Before — the scene at the camera’s current settings
  4. Step 4: Get prioritised recommendations

    We don’t just dump numbers on you. You get ranked recommendations: what to change first, what matters most, and why.

    RecommendationsRe-ranked 2s ago
    1. Priority 1: ISO

      Five stops short for a single flame

      100 to 3200

      High

    2. Priority 2: Aperture

      Wide open — more light, painterly falloff

      f/5.6 to f/1.8

      High

    3. Priority 3: White balance

      Hold the warmth without going orange

      5600K to 3200K

      Medium

    Ranked by impact, with the reason for each
  5. Step 5: Shoot with confidence

    Hit record knowing your technical choices match your creative intent. No more “fix it in post” prayers.

    3200
    ISO
    1/50
    Shutter
    f/1.8
    Aperture
    3200K
    WB
    After — same scene, settings matched to the brief
02Features

Built for how you actually shoot.

Made by a filmmaker who got tired of losing shots to the wrong settings. Every feature exists because it was needed on set — nothing here is for show.

AI Scene Analysis

Frame up. FrameCoach instantly reads the lighting conditions, contrast ratio and colour temperature of your scene, then recommends the settings that suit it.

Natural Language Input

“Cinematic sunset interview” or “clean corporate talking head” — describe what you want in plain English. We handle the rest.

Priority-Ranked Recommendations

Exactly three actions, ranked by impact. No overwhelming settings menus — just the changes that matter most for your creative goal, in order.

Adaptive Coaching Depth

New to exposure? Get step-by-step explanations. Experienced shooter? Get concise technical adjustments. The app learns your skill level.

Skin Tone Protection

Every subject properly exposed, whatever their skin tone. FrameCoach flags when darker skin tones risk losing detail, so everyone in frame is seen as they are.

Shot Matching

Switching angles? Changing locations? We remember your baseline and help you keep every shot consistent across the whole shoot.

03Results

Same light.Better settings.

Each pair is one frame shot twice — first on the settings the camera was left on, then on the ones FrameCoach suggested. Drag the divider to compare.

Placeholder: the same candlelit desk with neutral, warm-white candlelight
Placeholder: candlelit writing desk with a typewriter, graded far too orange
BeforeAfterPlaceholder frame

Candlelight. Candlelit interior — a single practical source, with white balance left on daylight.

Camera report
SettingAs shotSuggested
White balance5600K3200K
ISO1600800
Aperturef/4f/2.8

Illustrative values — real camera report to follow.

Go shootsomething beautiful.

FrameCoach reads the scene and suggests the settings. The creative call stays yours.

Free · iOS 16.0+ · Works with Sony, Canon & iPhone

04Questions

Frequently asked questions

  • Sony, Canon and iPhone today. On Sony, bodies that use the Camera Remote API, such as the A7 III, A7C and A6400; newer models like the A7 IV and FX3 use a different protocol, and support for them is in development. On Canon, bodies with CCAPI, after a quick one-time setup. On iPhone, the built-in cameras on iPhone 15 Pro and later Pro models, with no extra kit. Panasonic, Blackmagic and RED are on the roadmap, and we’re exploring Nikon. See the full supported list.

  • Tutorials teach the principles; FrameCoach applies them to the shot in front of you. You get camera-aware recommendations in the moment, based on what you’re going for, the constraints you’re working with and the gear in your hands.

  • Both. If you’re starting out, you get structured guidance and the reasoning behind each recommendation, so you learn as you shoot. If you’ve been doing this for years, you iterate faster and keep your look consistent from setup to setup.

  • No. FrameCoach helps you make better decisions, faster. It raises the floor for small crews and speeds up experienced teams, but the craft and the creative calls stay yours.

  • No. FrameCoach works with the kit you already own, including minimal lighting setups, and helps you get the most out of it. On iPhone you don’t even need a separate camera.

  • Yes, for now. FrameCoach needs a connection to analyse your scene; when you’re linked to a camera over Wi‑Fi, your phone uses mobile data for the analysis. As the technology allows, we plan to move processing on-device so you can work fully offline.

Still wondering about something? Write to contact@framecoach.io, call +1 (518) 872-6759 or book a call.