Stop Guessing.Start Shooting.
AI that analyses your scene and tells you exactly which settings to dial in, before you hit record.
Built by a
alumnus with experience at
Works with
How It Works
From Vision to Footage
in 5 Simple Steps
No complicated menus. No guesswork. Connect, describe, and start shooting.
Connect Your Camera
Link your camera's live stream over Wi-Fi so FrameCoach can see exactly what you see. No cables, no capture cards—just connect and shoot.
Describe Your Vision
Tell FrameCoach the look you're going for. "Painterly and slow" or "crisp, sun-washed, editorial"—speak the way directors do.
Single warm flame, deep velvet shadows, painterly and slow
Analyse Your Scene
Our AI analyses your scene in real-time. Lighting conditions, dynamic range, potential hazards—we see it all.
Get Prioritised Recommendations
We don't just dump numbers on you. You get ranked recommendations: what to change first, what matters most, and why.
Five stops short for a single flame
Wide open — more light, painterly falloff
Hold the warmth without going orange
Shoot With Confidence
Hit record knowing your technical choices match your creative intent. No more "fix it in post" prayers.
Features
Built for How
You Actually Shoot.
Built by cinematographers who were tired of losing shots. Every feature exists because we needed it ourselves.
AI Scene Analysis
Point and shoot. We instantly detect lighting conditions, contrast ratios, and colour temperatures to recommend optimal settings.
Adaptive Coaching Depth
New to exposure? Get step-by-step explanations. Experienced shooter? Get concise technical adjustments. The app learns your skill level.
Natural Language Input
"Cinematic sunset interview" or "clean corporate talking head"—describe what you want in plain English. We handle the rest.
Skin Tone Protection
Advanced detection ensures all subjects are properly exposed, regardless of skin tone. We flag when darker skin tones risk losing detail.
detail loss detected — adjusting exposure +0.7 EV
Priority-Ranked Recommendations
Get exactly 3 actions ranked by impact. No overwhelming settings menus. Just the changes that matter most for your creative goal, in order.
Shot Matching
Switching angles? Changing locations? We remember your baseline and help you maintain consistency across your entire shoot.
Real Results
Stop thinking in settings.
Start thinking in outcomes.
Nail Exposure Every Time
Our AI monitors your scene in real-time and tells you exactly when highlights are about to clip—before you hit record.
Skin Tones That Pop
Mixed lighting used to mean orange faces or green shadows. FrameCoach auto-adjusts white balance bias to keep skin looking natural.
Match Shots Across Takes
Consistency is what separates pros from amateurs. We track your exposure and colour across every take so your edit flows seamlessly.
Clean Shadows, Low Noise
Before cranking ISO, we suggest aperture and shutter tweaks. Mechanical fixes first, digital gain last.
Your Next Shoot
Starts Here
Join indie filmmakers using AI-powered camera guidance.
FAQ
Can't find what you're looking for? Hit us up at contact@framecoach.io or call +1 (518) 872-6759. You can also book a call.
A camera profile is the set of picture-profile and colour-science settings we've reverse-engineered for a specific camera body. We're starting with Sony and Canon support, and more cameras will be added based on user feedback. See the full supported list →
Tutorials teach general principles. FrameCoach provides camera-aware decisions in the moment, based on your specific intent, constraints, and gear.
Yes. Beginners get structured guidance and rationale that builds understanding. Advanced users get faster iteration and continuity support that saves time.
No. FrameCoach supports better decisions and faster execution. It raises the floor for small crews and speeds up workflow for experienced teams, but craft and creative judgement remain yours.
No. FrameCoach is designed to work with the gear you already have, including minimal lighting setups. It helps you maximise what you own.
Yes, for now. FrameCoach currently requires an internet connection to process your scene. As AI capabilities advance, we plan to bring processing fully on-device so you can work offline.